Neck Breakerz: The Gumball 3000

The Gumball 3000 started out in 1999 and has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Headed by Maximillion Cooper, the Gumball 3000 Group now operates eight companies with offices in Europe and the United States.

With a pioneering spirit and an attraction that transcends social barriers our mission is to build a global lifestyle brand of the future.

“Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries” Maximillion Cooper, Founder & CEO, Gumball 3000 Group.

The brand has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million.

Gumball 3000’s audience is unique, appealing to kids in the playground trading Gumball Top Trump Super cars playing cards, to the rich and famous that own and drive the supercars in the annual rally. Through the global language of automobiles and entertainment Gumball 3000 has become an aspirational brand to people of all ages, from all walks of life, regardless of status or wealth. Creating a lifestyle brand that combines sport, music, fashion and cars and with a list of celebrity participants as diverse as Johnny Knoxville to Snoop Dogg, Daryl Hannah to Damon Hill, and Rob Dyrdek to Jodie Kidd Gumball maintains its underground appeal, whilst reaching a mass consumer audience. Also appealing to the luxury market and the lifestyles of the already ‘rich and famous’ this unique ability provides a platform to reach both a mass consumer and high end audience, as well as being able to work with the influential and pioneering of the world.

“Gumball combines individual styles and personalities, and appeals to kids on the street to the billionaires of the world” Xzibit, Rap star & host of MTV’s 'Pimp My Ride'.

So after seeing all over my news feed on facebook about the Gumball 3000 starting line being at Times Square I couldn't lose a chance in a lifetime and made my way down there. For me, Exotics where I live are a rare sight at times, but the Gumball 3000 rally is any motoring enthusiasts dream. .

I was truly amazed at the amount of exotic cars that made an appearance being that the majority aren't available in the United States. From our native Salamone from New York to Jon Olsson from Sweden to the boss Rolls Royce from Dubai. This was an international event you cant miss out on and cant help wanting to join in and go wild.