The Gumball 3000

The Gumball 3000 started out in 1999 and has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Headed by Maximillion Cooper, the Gumball 3000 Group now operates eight companies with offices in Europe and the United States.

With a pioneering spirit and an attraction that transcends social barriers our mission is to build a global lifestyle brand of the future.

“Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries” Maximillion Cooper, Founder & CEO, Gumball 3000 Group.

The brand has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million.

Gumball 3000’s audience is unique, appealing to kids in the playground trading Gumball Top Trump Super cars playing cards, to the rich and famous that own and drive the supercars in the annual rally. Through the global language of automobiles and entertainment Gumball 3000 has become an aspirational brand to people of all ages, from all walks of life, regardless of status or wealth. Creating a lifestyle brand that combines sport, music, fashion and cars and with a list of celebrity participants as diverse as Johnny Knoxville to Snoop Dogg, Daryl Hannah to Damon Hill, and Rob Dyrdek to Jodie Kidd Gumball maintains its underground appeal, whilst reaching a mass consumer audience. Also appealing to the luxury market and the lifestyles of the already ‘rich and famous’ this unique ability provides a platform to reach both a mass consumer and high end audience, as well as being able to work with the influential and pioneering of the world.

“Gumball combines individual styles and personalities, and appeals to kids on the street to the billionaires of the world” Xzibit, Rap star & host of MTV’s 'Pimp My Ride'.

So after seeing all over my news feed on facebook about the Gumball 3000 starting line being at Times Square I couldn't lose a chance in a lifetime and made my way down there. For me, Exotics where I live are a rare sight at times, but the Gumball 3000 rally is any motoring enthusiasts dream. . 

Neck Breakerz go to Chilling for Charity

Who wouldn't help the the less fortunate, we all wish in our own special way that we could make someone else's life more comfortable and relaxing, something that that they dont experience everyday. It was just after the BMW vs VW weekend, that news got out that the guys from 4 Corners Entertainment and Showtime Fanatics were working on a Charity event.

People were nothing short of excited to do their bit for the less fortunate, and just like that people started spreading the word via any source of media available, and so many crews approached the organizers to incorporate on the Heap of Hope event. People from Showtime Fanatics, Eurohoodride, Cheese Living and JHB Parties just to mention a few all organized random pick ups of unwanted clothing, food, blankets, toys and the list goes on and on and on, you get the idea.

Zoo lake would be the venue for this good cause and believe me it made for the perfect setting, we arrived dropped off our goodies basically filling up two 1 tonner trucks courtesy of the Bozi Spinmasters, we then proceeded to chill for charity, and as usual a lot of new friends were made I haven't laughed that much in a while.

Just want to say a big thank you to 4 Corners and Showtime Fanatics for always being the ones to set the trend, you guys did a good deed and it wont be forgotten for a longtime to come!

Cant wait for the next event.

Ciao,
Allie, Neck Breakerz.