The Gumball 3000

The Gumball 3000 started out in 1999 and has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Headed by Maximillion Cooper, the Gumball 3000 Group now operates eight companies with offices in Europe and the United States.

With a pioneering spirit and an attraction that transcends social barriers our mission is to build a global lifestyle brand of the future.

“Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries” Maximillion Cooper, Founder & CEO, Gumball 3000 Group.

The brand has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million.

Gumball 3000’s audience is unique, appealing to kids in the playground trading Gumball Top Trump Super cars playing cards, to the rich and famous that own and drive the supercars in the annual rally. Through the global language of automobiles and entertainment Gumball 3000 has become an aspirational brand to people of all ages, from all walks of life, regardless of status or wealth. Creating a lifestyle brand that combines sport, music, fashion and cars and with a list of celebrity participants as diverse as Johnny Knoxville to Snoop Dogg, Daryl Hannah to Damon Hill, and Rob Dyrdek to Jodie Kidd Gumball maintains its underground appeal, whilst reaching a mass consumer audience. Also appealing to the luxury market and the lifestyles of the already ‘rich and famous’ this unique ability provides a platform to reach both a mass consumer and high end audience, as well as being able to work with the influential and pioneering of the world.

“Gumball combines individual styles and personalities, and appeals to kids on the street to the billionaires of the world” Xzibit, Rap star & host of MTV’s 'Pimp My Ride'.

So after seeing all over my news feed on facebook about the Gumball 3000 starting line being at Times Square I couldn't lose a chance in a lifetime and made my way down there. For me, Exotics where I live are a rare sight at times, but the Gumball 3000 rally is any motoring enthusiasts dream. . 

Killing the Game Softly

The Tri-State has an outstanding amount of amazing Honda's, ranging from Inspire's, Accord's, TL's, TSX's, and also rare JDM Accord Wagon's. With Coupes now getting built more then the ordinary four doors, for more whores mobile. This was one those original builds I'm on about. 

Meet Peter's Accord Coupe.

Eurofest Coverage

With me being in the JDM scene for a couple of years now. Amazing builds and fantastic creations always makes you want to build one but with a different taste of your own. It use to be that just JDM is ruled those amazing creations but in the last 5years more Euros have been hitting the United States with something really different with cars that will have you saying well "DAMNNN".

 This was my first time attending Eurofest and featuring an event and I'm going to say. This was an event where tears came out of my eyes. You might say..this guys is a hipster. But any car enthusiast could tell you about that amazing feeling inside when goosebumps come out like bullets from your body when you are in your element. 

Nesto, Neck Breakerz